Маркетинг-менеджер по франчайзингу

Marketing Franchising manager


Гостиничный бизнес, Туризм, Рестораны

Москва, Россия

Гостиничный бизнес, туризм, рестораны

Полная занятость

Our client; a big multinational company in Moscow


  • Local Store Marketing
  • Develop Local Store Marketing Strategy and execution plan
  • Agree with partners on 360 degree communications plans and execution, with emphasizes on out of store and in-store activities on trade territory (ООН, BTL, Digital)
  • Ensure the main function of local store marketing
  • navigation to store via OOH and other channels is fulfilled
  • Ensure effectiveness of plans and execution
  • Regional marketing expertise
  • Deep dive in insights and specifics of each dedicated region to increase relevance and marketing effectiveness of local store marketing
  • Be an expert in ways of maximizing local marketing effectiveness with territory specifics
  • Be ready to apply holistic view on regional diversity and find ways to effectively support national marketing plans with local instruments
  • New stores opening support
  • Lead marketing support for New stores opening plans
  • Provide expertise and create and implement plans of local marketing support to ensure new store is fulfilling agreed business case plans on turnover
  • Partners’ marketing management
  • Co-operate and lead Franchisee marketers for joint planning and execution
  • Support marketing expertise growth at partners’ level
  • Build relationships with partners via providing marketing expertise on business performance, keep track on growth and declining trends and proactively react to maximize results


  • Have university degree and strong academic credentials. Professionals with 3+ years of experience are welcome to apply
  • Have specific hands on experience in marketing communications management or retail marketing with Russian regions
  • Business results oriented and eager to find ways to improve marketing performance
  • Is excellent in cognitive thought and problem solving
  • Have strong interpersonal and communication skills
  • Have challenging mindset
  • Is enthusiastic about new challenges and living in a fast-changing business environment
  • Have a good command of spoken and written English
  • Ready for travel (travels in average once in a month to the regions)


Please note: As we receive a high volume of applications every day regretfully we are only able to respond to appropriate candidates who will be contacted within two weeks. We wish you the best of luck with your search.


Поскольку каждый день мы получаем большое количество откликов, к сожалению, у нас есть возможность связаться только с кандидатами, чей профиль максимально соответствует требованиям вакансии. Получить ответ возможно в течение двух недель. Желаем успеха в поиске новой работы!