Маркетинг аналитик

Digital Marketing Analyst

№44838

Розничная торговля

Москва, Россия

E-commerce, Digital

Полная занятость

Откликнуться
Our Client - international retail company - is looking for a strong Digital marketing Analyst to join their new E-commerce Team

Обязанности

Continuously identify opportunities and make recommendations to improve digital channels effectiveness by drilling into data in order to support sales, profitability and conversion rates; Create, maintain, distribute and communicate standard dashboards and reports to used throughout the business; Collaborate across the organisation to define and develop reporting and analysis, based on KPIs, in order to optimize digital channel content and functionality; Educate and inform colleagues across functions on digital performance terminology, concepts, trends, insights and recommendations; Close collaboration with business and market intelligence, to help integrating digital channels data with other channels to allow comprehensive business insight across multiple channels and media; Ensure that campaigns are tracked in line with best practice and collaboration with marketing department, to allow holistic and optimization; Constantly adapt the reports and analysis to the further needs; Organize and implement digital surveys when necessary and follow up data captured; Participate in A/B testing activities and follow up.

Требования

Deep understanding of digital analytics; Experience in setting up and running reporting and analytics in global digital environment; Thorough digital KPI development, implementation and validation knowledge.

Примечание

Поскольку каждый день мы получаем большое количество откликов, к сожалению,у нас есть возможность связаться только с кандидатами, чей профиль максимально соответствует требованиям вакансии. Получить ответ возможно в течение двух недель. Желаем успеха в поиске новой работы!